LA MER GIFTING WALL

Working alongside the store planning team we took the Guangzhou floor plan and set out the ideal scenario for each piece. Leading the design for the new Gifting wall global roll out, it was important that I elevated the brand through the design whilst also enriching the consumer experience.

 
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My concept evolved from inspirational images of craftsmanship and customization. I wanted to create a wall filled with an abundance of gifting assets that highlighted the customization available. The wall would be curated with gift ideas, embellishments and gift wrap.

I envisaged the design of the wall looking and feeling like it was part of a workshop. This would be the starting block of creating LaMer’s gifting Atelier.

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