Reimagined Bobbi Brown’s retail identity through modernized store design and elevated brand presentation.

• Directed cross-functional collaboration with marketing, education, and regional partners to ensure brand consistency and creative alignment.

• Introduced scalable fixture and visual systems improving rollout efficiency and global cohesion.

Bobbi Brown Flagship, Macy’s Herald Square, NYC – Opening November 2025

• Designed a next-generation flagship retail environment that redefined the brand’s physical presence and customer journey.

• Delivered a bespoke concept design balancing innovation with brand heritage.

• Led and inspired a cross-functional team of designers, ensuring creative excellence, consistency, and efficient execution across deliverables.

• Achieved full concept-to-approval turnaround in seven weeks through accelerated collaboration with global brand leadership.